Privacy Notice

Last updated: 7 August 2026

Please note: Where KJ Green Optical is mentioned throughout this Privacy Policy, this refers to K.J. GREEN OPTICAL LIMITED.

1. Who we are

We are K.J. GREEN OPTICAL LIMITED, trading as KJ Green Optical. Our company registration number in England and Wales is 10149707.

The K.J. GREEN OPTICAL LIMITED brand is KJ Green Optical.

Our website address is www.kjgreen.co.uk.

Our addresses are:

• Trading address: KJ Green Optical, London Road, Benfleet, Essex, SS7 5UH
• Registered office: M W S, 601 London Road, Westcliff-on-Sea, United Kingdom, SS0 9PE

KJ Green Optical is owned and operated by Matthew Green. The website and associated social-media accounts are owned by Matthew Green and managed by Beyond Co.

References to “the Company”, “we”, “us”, “our” and “ours” (or other relevant terms) in this Privacy Policy mean K.J. GREEN OPTICAL LIMITED.

The terms “you”, “your” and “yours” (or other relevant terms) mean any user of this website, prospective employee of KJ Green Optical, client, partner, vendor, supplier or other internal or external stakeholder.

2. Purpose of this Privacy Policy

If you submit personal data to us, it will be maintained in accordance with the provisions of the General Data Protection Regulation ((EU) 2016/679) (“GDPR”) and any national implementing laws, regulations and secondary legislation, as amended or updated from time to time in the UK, until such time as the GDPR is no longer directly applicable to the UK, and then in accordance with the provisions of any successor legislation to the GDPR or the Data Protection Act 1998 (together, “the Data Protection Legislation”).

Personal data (as defined in the Data Protection Legislation) means any information that identifies you and may include information such as your name, email address, telephone number, position and postal address.

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal data.

3. Notification of changes to this Privacy Policy

We continually improve our methods of communication and add new functionality and features to this website and our existing services. Because of these ongoing changes, changes in the law and the changing nature of technology, our data-protection practices may change from time to time. If our practices change, we will update this Privacy Policy to describe them. We encourage you to check this page regularly.

4. Our use of your personal data

When you provide us with your personal data, it may be used for the following purposes:

• To carry out our obligations arising from any contracts we have with you.
• To contact you about new services and events we will be providing.
• To send you requested information about our services. We will keep your contact details in our database and may occasionally email you information about services that may be of interest to you. If you do not wish to receive these emails, please let us know.
• To use your personal data for marketing purposes where permitted.

We may also receive information about you from other sources, with your consent, and combine it with information you give us. We may use this information for the purposes set out above.

5. Anonymous data collected through this website

In addition to the information described above, we use technology to collect anonymous information about the use of our website. For example, our web server automatically logs which pages visitors view, their IP addresses and the web browsers they use. This technology does not personally identify you; it enables us to compile statistics about visitors and their use of our website.

Our website contains links to other pages on the site. We may use technology to track how often these links are used and which pages visitors choose to view. This does not identify you personally; it enables us to compile statistics about the use of these links.

6. Cookies and similar technologies

To collect the anonymous data described above, we may use cookies. A cookie is a small piece of information sent to your browser and stored on your computer, mobile phone or other device. Cookies do not damage your device. You can configure your browser to notify you when you receive a cookie, allowing you to decide whether to accept it. However, some services and features offered through our website may not function properly if cookies are disabled.

We use two types of cookies on our website:

Strictly necessary cookies: These cookies are essential to enable you to move around the website and use its features. Without them, services you have requested cannot be provided. They are deleted when you close your browser.

Performance cookies, such as Google Analytics: These cookies collect information about how visitors use our website. They allow us to recognise and count visitors and understand how they move around the site.

We may also use your IP address to diagnose problems with our server, administer our website and improve the service we offer. An IP address is a numeric code that identifies your device on a network. It may also be used to gather broad demographic information. We may perform IP lookups to determine the domain from which you are visiting to understand user demographics more accurately. Information from these cookies and technologies is not combined with information about you from another source. None of the cookies or technologies we use will personally identify you.

7. Analytics and similar technologies

As mentioned in section 6, we use selected analytical tools to optimise this website. The main tools we use are Google Analytics, Rank Math and Hotjar. We have described our use of Google Analytics above. Further information about Hotjar appears below.

We may use Hotjar to better understand our users’ needs and optimise our services and user experience. Hotjar helps us understand matters such as how much time users spend on pages, which links they click and what they do or do not like. This enables us to build and maintain our services using feedback.

Hotjar uses cookies and other technologies to collect data about users’ behaviour and devices. This includes a device’s IP address (processed during a session and stored in a de-identified form), screen size, device type, browser information, geographic location (country only) and preferred language. Hotjar’s behavioural products include heatmaps, screen recordings and conversion funnels. Its feedback products include incoming feedback, polls and surveys. Hotjar stores this information on our behalf in a pseudonymised user profile and is contractually forbidden from selling data collected on our behalf. For further details, visit Hotjar’s support site.

8. Consent

To comply with current legislation, we ask for your consent before setting the performance cookies described above. When you arrive on our website, a banner will ask for your consent to place performance cookies on your device.

We test the website regularly to ensure that the cookie banner works correctly. Various factors may temporarily affect it, including conflicts involving the content-management system, plugins, themes, server-side processes, caching, updates or the device you are using. If you experience an issue, please contact us so that we can investigate it.

Where consent controls are presented, please use them to accept, reject or manage non-essential cookies. You can withdraw or change your consent at any time through the available cookie settings or by adjusting your browser settings.

9. Retention of your personal data

We will keep your personal data only for as long as necessary and within the timeframes allowed by law and applicable industry obligations.

10. Disclosure of your personal data

We do not share, sell or distribute your personal data with unrelated third parties except as otherwise provided in this Privacy Policy and in the following limited circumstances:

• When required by law.
• To provide information or services you have requested. Your personal information may occasionally be transferred to or shared with third parties acting on our behalf for further processing consistent with the purpose for which it was collected or to which you subsequently consented. For example, we may allow a third party to access personal data to support our information technology or handle mailings on our behalf.
• Where you have consented, we may share your personal data with other companies whose products and services may be of interest to you.
• Where you are a client, we may disclose personal data to third parties for billing and debt-collection purposes.

11. Transfer of your personal data outside the EEA

Personal data collected from you may be transferred outside the EEA by KJ Green Optical or by any of the third parties described above. By providing personal data, you agree that it may be transferred outside the EEA in these circumstances.

While some countries may not offer a degree of protection equivalent to that provided in your country of residence, we will take reasonable steps to protect the security of data held and processed across our global network.

12. Data access, corrections and other rights

Upon receiving your written request (known as a Subject Access Request, or SAR) and enough information to identify your personal data, we will disclose the personal data we hold about you within one month. We may withhold personal data to the extent permitted by law. If we decide that we have a lawful basis for withholding it, we will notify you within one month and explain our decision. You will have the right to appeal that decision.

We will correct or amend any personal data that you tell us is inaccurate.

In some circumstances, you have the right to the erasure of your personal data without undue delay. These circumstances include where the personal data is no longer necessary for the purposes for which it was collected or otherwise processed, where you withdraw consent to consent-based processing, or where you object to processing under applicable data-protection law. The right to erasure is subject to exclusions, including where processing is necessary to exercise the right of freedom of expression and information, comply with a legal obligation, or establish, exercise or defend legal claims.

In some circumstances, you have the right to restrict the processing of your personal data. These circumstances include where you contest the accuracy of the data, where processing is unlawful but you oppose erasure, where we no longer need the data for processing but you require it to establish, exercise or defend legal claims, or where you have objected to processing pending verification of that objection. Where processing has been restricted, we may continue to store your personal data. We will otherwise process it only with your consent; to establish, exercise or defend legal claims; to protect the rights of another natural or legal person; or for reasons of important public interest.

13. Content, media and other material

Some content on this website has been obtained from third-party sources, including stock imagery used for illustrative purposes. Copy describing our services may also have been provided by, or adapted from, our technology providers or partners. We make every effort to use appropriately licensed and non-infringing content, media and other materials. Please contact us if you believe that anything displayed on this website has been misused, misrepresented or is misleading.

14. Links to other websites

Our website may contain links to websites that we do not operate. We encourage you to review the privacy policy of any website you visit before using it or providing personal information.

15. Person responsible

KJ Green Optical is not required to appoint a Data Protection Officer and has therefore not appointed one.

16. How to make a complaint

If you believe that we have breached this Privacy Policy or any applicable privacy or data-protection law, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data-protection matters, at www.ico.org.uk.

We would appreciate the opportunity to address your concerns before you contact the ICO. Please contact us by email in the first instance and include as much detail as possible about the personal data involved and the circumstances you believe amount to a breach.

We will investigate your complaint and may contact you if we need more information. We will generally aim to respond within 30 days of receiving your complaint. Our response will explain the outcome of the investigation, including whether we agree that KJ Green Optical has breached this Privacy Policy or applicable privacy or data-protection law.